AI Literacy explained within two professionals
AI Literacy explained within two professionals
AI Literacy explained within two professionals

Table of content

Demystifying AI Literacy: Why it matters and how to foster it in your organization
What AI Literacy is about?
What the European AI Act says about AI Literacy?
Why AI Literacy is essential for a successful AI Journey
How to improve AI Literacy within your organization?
STEP 1: Identify gaps using a tailored 'Capability Maturity Model'
STEP 2: Identify appropriate steps to fill these gaps and identify a way to measure them
STEP 3: Reassess and refine at regular intervals
Conclusion

Table of content

Table of content

Demystifying AI Literacy: Why it matters and how to foster it in your organization
What AI Literacy is about?
What the European AI Act says about AI Literacy?
Why AI Literacy is essential for a successful AI Journey
How to improve AI Literacy within your organization?
STEP 1: Identify gaps using a tailored 'Capability Maturity Model'
STEP 2: Identify appropriate steps to fill these gaps and identify a way to measure them
STEP 3: Reassess and refine at regular intervals
Conclusion

Demystifying AI Literacy: Why it matters and how to foster it in your organization

Demystifying AI Literacy: Why it matters and how to foster it in your organization

07 Jan 2025

Understand the essentials of AI literacy and its impact on your organization. Explore practical steps to build team-wide understanding, comply with regulations, and confidently navigate the complexities of AI integration.

Imagine you are navigating a dense forest. The towering trees block much of the sunlight, and the path ahead is barely visible through the underbrush. To successfully reach your destination, you need to follow a well-thought-out plan, use the right tools, trust your instincts, and adapt to challenges as they arise. With each step forward, you’ll build intuition and refine your approach, ultimately transforming uncertainty into confidence.

This journey through the forest mirrors the path organizations take when integrating artificial intelligence into their operations. The current AI landscape can feel overwhelming and full of distractions. To successfully navigate it, organizations need to prioritize AI literacy across their entire team. When everyone has a common understanding of AI, from executives aligning AI initiatives with business goals to developers and everyday users effectively using AI tools, the organization can stay focused on what truly matters. This shared knowledge helps cut through the noise, ensuring that all roles are working towards the same objectives. By building AI literacy, companies can integrate AI in meaningful ways that support their mission and core business objectives.

Just as a well-equipped traveler needs a map and compass, an organization needs AI-literate teams to make it through the complex AI forest. By the end of this post, you’ll have a clearer understanding of: 

  • what AI literacy means, 

  • why it matters

  • and how to methodically improve it within your organization.

What AI Literacy is about?

AI literacy is the ability to understand, engage with, and effectively utilize artificial intelligence systems. It encompasses more than just a technical understanding of how AI works, it includes the ability to critically evaluate AI's capabilities, limitations, and implications. At its core, AI literacy enables individuals to make informed decisions about the adoption and application of AI in various contexts, from business strategies to ethical considerations.

Think of AI literacy as the foundation of fluency in an AI-driven world. Just as literacy in reading and writing enables you to communicate and interpret information effectively, AI literacy allows you to navigate the rapidly evolving technological landscape. Whether it’s evaluating the reliability of AI-powered tools, understanding data privacy concerns, or leveraging AI to drive innovation, this skill set is crucial for individuals and organizations aiming to remain competitive and responsible in the digital age.

Some real-world examples of AI literacy include:

  • Product Managers: Evaluating AI tool vendors’ claims and separating hype from substance.

  • HR Teams: Understanding AI-driven recruitment tools and their potential bias.

  • Customer Service Agents: Using AI chatbots effectively while recognising their limitations.

What the European AI Act says about AI Literacy?

AI Literacy as a skillset will rapidly evolve from a should- or nice-to-have, to an absolute must-have through the European AI Act. The, now infamous, EU AI Act underscores this urgency, particularly in Article 4 which mandates that by February 2025, employees involved in using or developing AI systems must receive appropriate training. This is not merely a bureaucratic requirement, it’s a call to action for organizations to ensure their teams are equipped to navigate the complexities of AI responsibly.

Compliance with regulations like the EU AI Act goes beyond avoiding penalties. It reflects a commitment to accountability, ethical standards, and trust-building with customers, partners, and stakeholders. By investing in AI literacy, organizations can empower their workforce to confidently and responsibly engage with AI systems, ensuring they remain competitive in an evolving landscape.

To prepare for these changes, consider these key steps:

  • Identify roles most impacted by the regulation, focusing on those directly involved with AI systems.

  • Develop or source training modules that address compliance requirements and best practices.

  • Implement ongoing assessments to keep skills up-to-date as technology and regulations evolve.

Proactively addressing these areas will position your organization to meet regulatory demands while fostering a culture of innovation and ethical responsibility.

Why AI Literacy is essential for a successful AI Journey

While AI regulations mandate comprehensive training for employees involved in AI systems, forward-thinking organizations recognize the value of AI literacy beyond mere compliance. These proactive companies implement mandatory AI training not only to adhere to legal standards but also to ensure their teams are well-equipped to leverage AI technologies effectively. By prioritizing AI Literacy, organizations foster a knowledgeable workforce that can drive innovation, optimize AI initiatives, and maintain a competitive edge. AI Literacy plays a crucial role in three main components that, if working together in harmony, determine the success of getting through today’s dense AI forest:

  • AI Capability involves equipping your organization with the right AI talent and essential tools like robust data infrastructure, scalable AI models, and efficient workflows. However, possessing these tools is only half the equation. Understanding how to use them effectively, evaluate their performance, and recognize their limitations is equally critical. This is where AI Literacy becomes indispensable. Just as a skilled explorer needs to interpret maps and signs accurately, teams must grasp AI’s potential and constraints to avoid costly missteps.

  • AI Strategy serves as the organization's guiding framework for aligning AI with its core business objectives. It defines key selection criteria for AI initiatives that help to prioritize and identify key opportunities. The strategy determines which AI gaps should be solved first. Ultimately you want to create an actionable AI roadmap that can be used as your map to guide you through the forest effectively.

  • AI Adoption is not just about plugging in new technology. It means guiding end users to feel comfortable with it, showing them how it works, and shaping a workplace culture that supports new ideas. It also involves setting and tracking clear success criteria to prove that the AI is resulting in the envisioned impact. By bringing all of this together, organizations can help their teams use AI tools in day-to-day work, reach long-term goals, and see real benefits over time. Just as a traveler pauses to mark their position and assess their surroundings, tracking your performance ensures you stay on course, while fostering a culture of openness and experimentation encourages you to explore new trails and innovate along the way.

Without a well-thought-out plan, you risk wandering in the dense forest. Lacking the right tools, progress becomes impossible, and without the knowledge to use those tools effectively, even the best resources will fail you. Success requires balance, a harmonious integration of strategy, capability, and adoption, to navigate the AI forest and reach your destination with confidence.

How to improve AI Literacy within your organization?

Building AI literacy in your organization is not a one-size-fits-all endeavor. Rather, it should be an approach tailored to your team’s existing capabilities, knowledge gaps, strategic objectives and produce measurable results.  Here’s a step-by-step guide:

STEP 1: Identify gaps using a tailored 'Capability Maturity Model'

Begin by establishing a clear baseline of your organization’s AI literacy maturity: ranging from basic awareness level 1 to advanced proficiency level 5. This involves assessing both individual and organizational competencies across three pillars: AI Skills, AI Knowledge & Understanding, and AI Awareness.

  • AI Skills: Examine how well individuals can design, implement, evaluate, deploy, operate, maintain, and use AI systems. Keep in mind that the required skill sets will vary depending on each role’s responsibilities. At the individual level, do data scientists, engineers, and analysts have the right mix of capabilities to refine models, while operations teams and end-users can integrate them into daily tasks? At the organizational level, is there a well-defined AI team structure in place that clearly outlines who holds responsibility for each part of the AI lifecycle?

  • AI Knowledge & Understanding: Assess whether team members understand core AI concepts, data quality, known limitations, and emerging trends. Individually, can they make informed decisions about tools and models? Organizationally, is there a shared understanding of best practices, as well as a consistent ability to distinguish between stable technologies and cutting-edge innovations?

  • AI Awareness: Evaluate broader awareness of AI’s strategic opportunities, potential impact, and associated risks. At the individual level, do team members appreciate how AI can advance their specific tasks while recognizing ethical and compliance concerns? At the global level, is there a common vision of how AI fits into the business strategy, supported by policies that address regulatory requirements and encourage responsible implementation?

A tailored CMM provides a clear, structured view of your organization’s strengths and areas for improvement, serving as the foundation for actionable next steps.

STEP 2: Identify appropriate steps to fill these gaps and identify a way to measure them

Once gaps are identified, take targeted actions to close them. Here are a couple of effective strategies that can be applied:

AI Literacy gap and action table

STEP 3: Reassess and refine at regular intervals

Periodically (e.g. every 6 months) reapply the Capability Maturity Model assessment to gauge how your AI literacy has evolved. By comparing new results against the previous level, you can identify which gaps have closed, which remain, and what new challenges have emerged as the organization advances. This regular reassessment ensures that your interventions remain relevant, highlights areas for new training and ultimately supports a cycle of continuous improvement. Over time, these measurements help you prove the tangible value of investing in AI literacy.

Conclusion

Improving AI literacy isn’t just about keeping pace with regulations, it’s about building a confident, forward-thinking workforce ready to harness the transformative power of emerging technologies. By evaluating your organization’s AI capabilities, pinpointing skill and knowledge gaps, and delivering targeted training, you’re effectively creating your map through the forest of AI possibilities.

Instead of merely reacting to change, you’ll be anticipating it, aligning AI initiatives with business goals, ethical standards, and changing regulatory landscapes. The result is a more resilient, competitive, and trusted organization.

At Superlinear, we’re here to guide you on that journey. From assessing your team’s starting point to crafting immersive training programs, our approach ensures everyone has the tools, understanding, and confidence needed to navigate the AI forest. Invest in AI literacy now, and you’ll not only stay on the path, you’ll be the one blazing new trails.

Author(s):

Nick Verhaege

Solution Lead

Aron Bloemers

Account Executive

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© 2024 Superlinear. All rights reserved.

Locations

Brussels HQ

Central Gate

Cantersteen 47



1000 Brussels

Ghent

Planet Group Arena
Ottergemsesteenweg-Zuid 808 b300
9000 Gent

© 2024 Superlinear. All rights reserved.

Locations

Brussels HQ

Central Gate

Cantersteen 47



1000 Brussels

Ghent

Planet Group Arena
Ottergemsesteenweg-Zuid 808 b300
9000 Gent

© 2024 Superlinear. All rights reserved.